Sands China Sponsors 2022 Mastering Cotai Academic Seminar at The Londoner Macao

Bridging the research work of academia with the integrated resort industry

(Macao, Nov. 9, 2022) – Sands China Ltd. sponsored and hosted this year's Mastering Cotai academic seminar Wednesday at The Londoner^® Macao, drawing close to 150 online and offline attendees.

Now in its fourth year, Mastering Cotai has a mission of bridging the research work of academia with the tourism, hospitality and gaming industry in Macao. The annual seminar is organised by the Faculty of Business Administration of the University of Macau, whose master's degree students present discoveries and insights from their postgraduate research theses and receive immediate feedback from experts in the industry. The seminar serves to provide an ideal platform to present empirical studies and evidence on topics of importance to the industry.

Among this year's industry representatives was Sands China Ltd. Senior Vice President of Resort Operations Sean McCreery, who said: "Sands China is very pleased to be the sponsor of this year's Mastering Cotai event. The seminar is an invaluable opportunity for long-time executives on the ground in the industry and rising students in academia to exchange ideas. As a result, the industry can gain greater insight into some of the pertinent issues and challenges of Macao and the Cotai Strip as a tourism destination, while postgraduate students can learn about the practical applications of their studies. Sands China is grateful to participate in the seminar again this year and our thanks go to the Faculty of Business Administration for another constructive event."

Seven postgraduate students made presentations Wednesday on their various research topics, which included consumer adoption of mobile payment systems in Macao, guests' hotel reviews in Macao during the pandemic, the effectiveness of integrated resorts' social media communication strategies, and the importance of the back-of-house environments of Macao's integrated resorts.

Sands China's sponsorship of Mastering Cotai is part of the company's ongoing effort to support the Macao SAR government's policy of Building Macao through Talent Training. In close collaboration with higher education institutions, government departments, and other educational institutions, the company is committed to cultivating integrated resort management professionals with an international vision and diverse skill sets, thereby contributing to the city's moderate economic diversification.

 

Photo caption: Sands China Ltd. Senior Vice President of Resort Operations Sean McCreery (first from right), Senior Vice President of Human Resources Wen Hongyan (third from left), and representatives of the University of Macau present certificates to postgraduate students who made their presentations at the Mastering Cotai seminar Wednesday at The Londoner Macao.