sands china company informationsands china company information




Successful 2023 Sands China Macao International 10K Draws Nearly 10,000 Runners

Sponsorship part of Sands China's contribution to sports development in Macao


(Macao, Mar. 27, 2023) – The 2023 Sands China Macao International 10K welcomed nearly 10,000 runners from 37 countries and regions March 19, with participants taking part in either the 10K race or the Fun Run. Throughout the course, Sands China's signature entertainment performers from The Venetian® Macao, The Parisian Macao and The Londoner® Macao cheered the runners on and enhanced the festive atmosphere.


The 2023 Sands China Macao International 10K was organised by the Sports Bureau of the Macao SAR Government and the General Association of Athletics of Macau. It was title sponsored by Sands China Ltd., who invested MOP 8 million in the event and offered full support to event coordination and to promoting the event in Macao, Hong Kong and the Greater Bay Area in order to drive the development of sports tourism in Macao.


Dr. Wilfred Wong, president of Sands China Ltd., said: "Sands China is very pleased that this year's 10K was a successful event, and we are proud to be the title sponsor again this year. Besides encouraging tourism and stimulating the economy, we hope it inspires exercise and a healthy lifestyle among the Macao community. Our gratitude goes to the Sports Bureau and the General Association of Athletics of Macau for organising this mega event, and we thank our team members for their participation and support. Title sponsoring the 10K is part of Sands China's corporate social responsibility efforts and we hope it can contribute to the development of the local sports industry and the recovery of Macao's economy."


As part of its community engagement efforts related to the event, Sands China invited members and families of Macau Special Olympics and Richmond Fellowship of Macau to join the 10K event, with accompaniment by Sands Cares Ambassadors to complete the race together.


Leading up to race day, the Ambassadors arranged a warm-up session at Sai Van Lake for them on March 11, helping them get familiar with the course, practicing pre-run warm-up exercises with them, and sharing tips for long distance running to help them get prepared for the race.


A 10K themed interactive zone was set up at The Venetian Macao March 17-19, featuring fun games and DIY medal-drawing workshops that allowed all residents and visitors to experience the vibrant and joyful atmosphere of the event.


On March 18, the Ambassadors offered a series of fun "Family Sports Day" activities at The Venetian Macao to members of the Women's Association of Macau. The group had a fun-filled round of warm-up games at the Grado mini golf course, created their own medals at the 10K themed interactive zone, and enjoyed a fun experience at Qube Kid's Play Zone.


In all, more than 130 community members and Sands Cares Ambassadors participated in the various 10K community activities.


And in order to promote a healthy lifestyle among its team members, Sands China organised more than 250 team members, including Sands Cares Ambassadors, to participate in the competition, wearing a special t-shirt that was designed and produced for them by local SMEs.


The popular Sands 10K Presents: The FUNkiest Costume Award returned this year, inspiring some creative costumes. Ten winners received a hotel experience package from The Parisian Macao, valued at MOP 3,500 each.


Another of the 10K event activities was Sands China's online "Sands 10K Presents: Long-Distance Running Quiz Game," featuring prizes, letting more residents and visitors experience the exciting atmosphere of this annual sports event in Macao.


As an integrated tourism and leisure enterprise rooted in Macao for 20 years, Sands China's title sponsorship of 10K is part of its corporate social responsibility efforts and its support of "tourism + sport."




 
Photo caption: Runners participate in the 2023 Sands China Macao International 10K on March 19, totalling nearly 10,000 athletes from 37 countries and regions.



Photo caption: Runners show off their creative costumes on March 19 in the Sands 10K Presents: The FUNkiest Costume Award.



Photo caption: More than 250 Sands China team members, including Sands Cares Ambassadors, participate in the 2023 Sands China Macao International 10K on March 19. They wore a special t-shirt that was designed and produced for them by local SMEs.



 
Photo caption: Sands Cares Ambassadors offer a series of fun "Family Sports Day" activities March 18 at The Venetian Macao to members of the Women's Association of Macau.