Sands China Deepens Responsible Gaming Efforts in 2025
Launches Sands Responsible Gaming Academy
Expands education and community outreach
Recognised again as Responsible Gaming Implementation Model Unit
(Macao, Dec 29, 2025) – Sands China Ltd. continued to advance its responsible gaming initiatives in 2025, hosting more than 150 promotional activities throughout the year that engaged over 150,000 participants and delivering more than 30,000 hours of training. These efforts reflect the company’s steadfast commitment to corporate social responsibility and to cultivating a culture of responsible gaming. This year, Sands China officially launched the Sands Responsible Gaming Academy and was once again recognised as a Responsible Gaming Implementation Model Unit, highlighting its benchmark role in system development, education and training, and community outreach.
Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., said: “Promoting responsible gaming is a vital part of Sands China’s corporate social responsibility and a cornerstone of sustainable industry development. This year, in addition to continuing diverse activities and professional training, we launched the Sands Responsible Gaming Academy, marking a new stage in education, research, and talent cultivation. The academy will work closely with academic institutions to establish more comprehensive professional training and an advanced institutional framework for responsible gaming. As one of Macao’s largest integrated resort operators, Sands China will continue to actively promote a culture of responsible gaming and contribute to the healthy development of society.”
Launch of Sands Responsible Gaming Academy
In November, Sands China officially launched the Sands Responsible Gaming Academy, one of eight sub-academies under the Sands China Academy. The new academy collaborates with local and international higher education institutions to provide a diversity of responsible gaming training for team members, in support of professional talent development in Macao. Sands China also signed a memorandum of understanding with the University of Macau to continue jointly running the RG360 Macau Responsible Gaming Specialist Ambassador Course, nurturing more professionals with expertise in responsible gaming. The Sands Responsible Gaming Academy actively promotes an environment and culture of responsible gaming in the community while advancing physical and mental wellness education for team members and guests.
Continuous Recognition as Responsible Gaming Implementation Model Unit
In 2025, the gaming areas at The Venetian® Macao and The Londoner Macao® once again passed the Macao government’s Responsible Gambling Indicators programme. They were additionally awarded the qualification of Responsible Gaming Implementation Model Unit, further reaffirming the company’s achievements in system development, team member training, and guest support.
Strengthening Team Member Training
Throughout the year, Sands China delivered over 30,000 hours of responsible gaming training to frontline, supervisory, and management staff. Through tiered courses and specialised workshops, the company enhances team members’ practical skills in risk identification, case handling, and referral for assistance. Sands China hosted multiple themed activities in back-of-house areas across its properties in 2025, including nearly 50 responsible gaming roadshows that attracted over 45,000 participants. Through interactive games and Q&A sessions, these events deepened team members’ understanding of policies and practices, embedding responsible gaming concepts into daily operations.
Community Outreach
In August, Sands China hosted the third annual Sands China Responsible Gaming Parent-Child Happy Carnival under the theme “Seeking Help for Winning the Future: Building a Prosperous Future Through Parent-Child Financial Education.” Featuring 12 interactive booths, the carnival introduced concepts of saving, budgeting, and spending choices to parents and children, fostering family communication and financial education. The company also held various family-centred activities, including the “RG Quit Gambling, SUP Board Experience,” the “Sands China Responsible Gaming Parent-child Bonding Challenge,” the “‘Life is About Choices’ Responsible Gaming Promotion Day,” and financial literacy camps. These activities provided a relaxed environment for families to learn financial concepts and understand the importance of responsible gaming. For tourists and the public, Sands China organised events such as the “Travelling in Diversity of Macau – Responsible Gaming Carnival” and the “VR Gaming Myths Breaker – Responsible Gaming Fun Day,” delivering information on preventing gambling disorders and promoting responsible gaming at popular tourist sites.
Campus Outreach
Together with the Sheng Kung Hui Macau Social Services Coordination Office, Sands China launched the Responsible Gaming Campus Promotion, supported by five local higher education institutions. Through campus roadshows, lectures, and site visits, the initiative educated students and faculty on responsible gaming knowledge, common misconceptions, and the risks of gambling disorder, while introducing local support services and assistance channels. The activities enabled students and faculty to gain a more comprehensive understanding of the development of responsible gaming initiatives in Macao.
Supporting Local Social Service Organisations
At the beginning of the year, Sands China donated MOP 1 million to five local service organisations to support responsible gaming education and counselling services. Since 2006, the company has donated more than MOP 8.9 million, consistently supporting community services and the sustainable development of the industry.
As a pioneer in launching responsible gaming programmes in Macao, Sands China implemented a self-exclusion programme in 2004 and incorporated responsible gaming training into team member orientation in 2007. Looking ahead, the company will continue to align with the SAR government’s responsible gaming policy direction, deepening awareness among team members, guests, and the public through education, training, research, and community collaboration. Sands China remains committed to promoting a culture of responsible gaming and contributing to the long-term and healthy development of Macao’s integrated tourism and leisure industry.
Photo caption: Sands China officially launched the Sands Responsible Gaming Academy in November. The academy collaborates with local and international higher education institutions to provide a diversity of responsible gaming training for team members, in support of professional talent development in Macao.
Photo caption: Sands China hosted multiple responsible gaming activities in back-of-house areas across its properties in 2025, including nearly 50 responsible gaming roadshows that attracted over 45,000 participants.
Photo caption: Sands China hosted the third annual Sands China Responsible Gaming Parent-Child Happy Carnival in August under the theme “Seeking Help for Winning the Future: Building a Prosperous Future Through Parent-Child Financial Education.” The event featured 12 interactive booths, using games to introduce parents and children to concepts of saving, budgeting, and spending choices, fostering family communication and financial education.
Photo caption: Sands China, in collaboration with the Sheng Kung Hui Macau Social Services Coordination Office, launched the Responsible Gaming Campus Promotion, enabling students and faculty to gain a more comprehensive understanding of the development of responsible gaming initiatives in Macao.