‘2026 Sands Shopping Carnival’ Kicks Off
Free admission from July 23-26
Providing free business platform for Macao’s SMEs, community partners, and Sands retailers for seven consecutive years
Reinforcing its position as Macao’s annual tourism and consumption event
(Macao, July 23, 2026) – The “2026 Sands Shopping Carnival”, an annual signature event in Macao, kicked off Thursday at the Cotai Expo of The Venetian® Macao. Running for four consecutive days from July 23-26, the carnival marks its seventh consecutive year since its inception in 2020 of providing Macao’s SMEs, Sands retailers and community partners with the city’s largest complimentary exhibition and sales platform. In support of the Macao SAR government’s “Tourism+” strategy, this year’s carnival brings together more than 580 distinctive exhibition booths and an exciting, diverse line-up of activities, further establishing itself as Macao’s annual premier tourism and consumption event while driving footfall and local spending across the city.
Since its first edition in 2020, the Sands Shopping Carnival has continued to grow in both scale and impact, and developed into a highly anticipated annual event for Macao residents and the Greater Bay Area visitors. Over the past six years, the carnival has attracted more than 640,000 visits. Together with this year’s edition, the carnival has provided over 4,000 complimentary exhibition booths, offering local SMEs, social service organisations, and Sands retailers a valuable platform to broaden their customer base, promote their brands and market their products directly to consumers.
The 2026 Sands Shopping Carnival features eight themed exhibition zones: Household Products, Gourmet and Wine, Food Court, Cultural and Creative, Sands Retailers, Macao Specialties and Souvenirs, Play and Fun, and Sports Experience Zone. The event brings together an array of international and local brands, alongside the city’s non-profit organisations.
This year’s participating SMEs include Macao’s century-old brands, Macao classic brands, distinctive shops, and niche specialty businesses recognized under the Macao government’s “Expertinctive Shop” programme. The carnival aims to leverage its exhibition platform to showcase Macao’s unique brands and businesses. In addition, the expanded Cultural and Creative zone welcomes the participation of diverse creative brands from Hong Kong and other Greater Bay Area cities. Meanwhile, the sought-after Food Court offers a one-stop culinary experience featuring distinctive and trending eateries across the city. The new Sports Experience Zone features a basketball shooting challenge, building excitement for The NBA China Games 2026 set to take place this October at The Venetian Arena — alongside a highly popular pickleball experience. Together, these offerings deliver four consecutive days of summer fun, combining dining, shopping, and entertainment for the public to enjoy.
Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., said: “Launched amid the pandemic in 2020, the Sands Shopping Carnival was born out of our commitment to standing shoulder to shoulder with Macao’s SMEs through challenging times. At the time, we took the bold step of opening up our resources and sharing our customer network with local SMEs at no cost, creating for them Macao’s largest free sales platform. Through seven years of dedicated efforts, the carnival has grown into a signature event in Macao, bringing together business opportunities, vibrancy and a strong sense of community. It has earned strong support from local residents and visitors from across the Greater Bay Area, drawing more than 640,000 visits over the past six years. The carnival not only helps boost local consumption, but also provides an important platform to showcase Macao’s creativity, diversity, vitality and spirit of inclusion. As we continue to evolve the event, we remain committed to expanding its scale, enriching its offerings and engaging social service organisations to strengthen its position as an annual signature event for Macao.
“Our sincere gratitude goes to the Macao SAR government, the Macao Chamber of Commerce, and various sectors of society for their long-standing support of the event. Looking ahead, Sands China will continue to leverage the carnival’s strengths as a signature event to create more opportunities for Macao brands, bring joy to local residents and visitors alike, and support Macao’s economic diversification and development as a World Centre of Tourism and Leisure.”
Maria Helena de Senna Fernandes, director of the Macao Government Tourism Office, said: “Earlier this July, the China Tourism Academy announced that Macao, China had secured the top position in its ‘2025 Top Ten Destinations for Chinese Outbound Tourist Satisfaction’ ranking for the second consecutive year, reflecting Chinese mainland visitors’ strong recognition of the city’s tourism experience. Macao received high praise in the ‘leisure and entertainment’ and ‘attractions and accommodation’ categories, an achievement made possible by the collective efforts of the community. As quality retail service plays a vital role in enhancing visitors’ overall experience, we encourage the retail sector to continue responding to market needs and delivering attentive services, further strengthening Macao’s position as a World Centre of Tourism and Leisure.”
Ma Chi Ngai, president of the board of directors of the Macao Chamber of Commerce, said: “Now in its seventh year, the Sands Shopping Carnival has grown from a pioneering initiative into a signature tourism event that combines exhibitions, shopping, entertainment, and leisure experiences. This remarkable achievement reflects not only Sands China’s unwavering commitment to fulfilling its social responsibilities, but also the dedication and perseverance of Macao’s SMEs over the years. Throughout the journey, we have worked closely with Sands China, united by the shared belief of supporting the growth of local SMEs. Together, we have been committed to fostering synergy between Macao’s integrated resort operators and local SMEs, creating opportunities for shared prosperity and mutual benefit.
“We are delighted to see a growing number of local SMEs leveraging this platform to showcase the potential and vigour of Macao businesses. Beyond stimulating local consumption, the event also reinforces Macao’s position as a World Centre of Tourism and Leisure, while supporting the city’s economic diversification efforts. On behalf of the Macao Chamber of Commerce, I would like to extend my heartfelt gratitude to Sands China, government departments, sponsoring organisations, exhibitors, residents and visitors for their invaluable support, and wish the event every success.”
The carnival offers shoppers more than 5,000 special MOP 1 items each day, along with huge discounts of up to 90 percent off. Additionally, a series of popular family-friendly activities are making a triumphant return, including:
ICBC ePay Presents: Greater Bay Area Karaoke King Singing Competition
BOC Smart Kids Presents: Little Master Chef Workshop
Bank of Communications Presents: “Play and Fun” Kids Area
Busking Corner
The first day of the event (July 23) is an exclusive invitation-only session, while the following three days will be open to the general public daily free of charge from noon to 10 p.m. To facilitate public access to the venue, the event is offering free shuttle bus services and free parking. For more details, please visit and follow the official page https://en.sandsresortsmacao.com/sands-lifestyle/events/sands-shopping-carnival-2026.html as well as the Sands Cares Facebook page for updates.
The 2026 Sands Shopping Carnival is organised by Sands China Ltd. and co-organised by the Macao Chamber of Commerce (MCC), with the full support of the Economic and Technological Development Bureau (DSEDT), the Macao Government Tourism Office (MGTO), and the Commerce and Investment Promotion Institute (IPIM). It is sponsored by BOC Macau, ICBC (Macau), Bank of Communications Co., Ltd. Macau Branch, and Banco Nacional Ultramarino (BNU).
Guests of honour at Thursday’s opening ceremony were Maria Helena de Senna Fernandes, director of MGTO; Lau Kit Lon, head of the Economic Activities Development Department of DSEDT; Elaine Wong, director of Board of Directors of IPIM; Zhao Su, assistant to the Economic Affairs Department of the Liaison Office of the Central People’s Government in the Macao SAR; Ma Chi Ngai, president of the board of directors of MCC; Cheang Kam Lei, head of the Gaming Research Department and Liaison of the Gaming Inspection and Coordination Bureau; Li Yiping; deputy general manager of BOC Macau Branch; Deng Hong, deputy chief executive officer of ICBC Macau; Wang Qing, vice president of Bank of Communications Co., Ltd. Macau Branch; Sam Tou, deputy chief executive officer of BNU; Dr. Wilfred Wong, executive vice chairman of Sands China Ltd.; and Dave Sun, executive vice president and chief financial officer of Sands China Ltd. and managing director of Venetian Macau Limited.
Sands China remains committed to advancing Macao’s SMEs through a variety of innovative and targeted measures. In addition to hosting the annual Sands Shopping Carnival, the company also prioritises local procurement to further foster the development of the SMEs. Its commitment to the local SME sector has remained consistent since the launch of Sands China’s Local Small, Medium and Micro Suppliers Support Programme with the Macao Chamber of Commerce in July 2015. The programme is in line with the Macao SAR government’s initiative to “buy local” and demonstrates Sands China’s ongoing dedication to supporting local enterprises as part of its corporate social responsibility efforts.
Photo caption: Guests of honour officiate the opening ceremony of the 2026 Sands Shopping Carnival Thursday at The Venetian Macao’s Cotai Expo.
Photo caption: Guests of honour tour the 2026 Sands Shopping Carnival following its opening ceremony Thursday at The Venetian Macao’s Cotai Expo.
Photo caption: Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., visits the new Sports Experience Zone at the 2026 Sands Shopping Carnival Thursday at The Venetian Macao’s Cotai Expo and meets participants in the pickleball experience.
Photo caption: Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., visits Macao non-profit organisation’s booths at the 2026 Sands Shopping Carnival Thursday at The Venetian Macao’s Cotai Expo.
Photo caption: The 2026 Sands Shopping Carnival is open to the general public daily free of charge from noon to 10 p.m. July 24-26 (Friday to Sunday). The first day of the event (July 23) is an exclusive invitation-only session. The carnival marks its seventh consecutive year of providing Macao’s SMEs, Sands retailers and community partners with the city’s largest complimentary exhibition and sales platform.