Hardship relief
Invest in solutions to create resiliency for people in need
We are a collaborative corporate citizen, working with our region to aid people facing crises and remove barriers to necessities. From philanthropic resources to contributions of our time and talent, we help our community address pressing issues and advance important causes.
In September 2025, Super Typhoon Ragasa approached Macao, passing within 100 kilometers of the city. The typhoon was one of the most powerful storms in recent years, bringing intense winds and torrential rainfall. The combination of these elements led to a dramatic storm surge, causing water levels in Macao’s low-lying districts to rise at an alarming rate. Recognizing the urgent need for coordinated recovery efforts, Sands Cares Ambassadors proactively engaged with several non-governmental organizations to conduct rapid assessments of the community’s most pressing needs. These collaborations enabled the deployment of targeted support to those most affected by the disaster.
COMMUNITY PARTNER ADVANCEMENT
Build the capacity of nonprofits to increase their impact
We are committed to helping the nonprofit and nongovernmental organizations that serve our community improve their capabilities, infrastructure and services to increase impact. By leveraging our resources to help enhance their outcomes, we work collaboratively to ensure our region maintains a strong social foundation.
With Sands China providing substantial
assistance to entrepreneurs, we encourage small
and medium enterprises in Macao to establish
themselves on Rua das Estalagens through our
Entrepreneurship Recruitment Program, aiming
at reviving the neighborhood’s economy and
assisting in revitalizing the historic street.
In 2025, Sands China continued to bring new
life into Macao’s heritage districts by blending
cultural preservation with vibrant artistic
expression. At the heart of this effort is the
transformation of the former Iec Long Firecracker
Factory, an iconic site that symbolizes Macao’s
journey from traditional manufacturing to a
modern cultural hub.
Culture and Heritage
Preserve our regions’ unique traditions and arts contributions and promote them on a global stage
Our resorts reside in a global tourism destination with rich cultural landscapes and unique heritage that defines the region. We are committed to preserving and advancing our local arts community, traditions and celebrations by investing in its success and bringing it to life on a global stage.
Sands China’s commitment to its Community Revitalization Programme, and specifically its work to ignite commercial business activity in the historic Rua das Estalagens district, came
to life last year in an award-winning publication
the Company spearheaded in collaboration
with a dedicated team of local cultural and
artistic professionals.
The bilingual “In Search
of Its Roots – An Illustrated History of Rua
das Estalagens” shines a light on the historic
street’s rich cultural heritage and blends
engaging stories, interviews and vibrant
illustrations to guide readers through the
centuries-old shops and legendary tales of Rua
das Estalagens. Produced in partnership with
the Macau Artist Society, the book is offered at
public libraries and in schools across Macao as
a valuable resource for education and cultural
appreciation. Sands China’s work on the
publication received a PATA Gold Award for
best printed marketing campaign at the annual
awards ceremony recognizing exceptional
and innovative tourism initiatives in the Asia-Pacific region.
Education
Advance learning and mentorship opportunities to remove barriers and build the workforce of the future
We are committed to advancing educational opportunities for all and helping underrepresented groups overcome barriers to build a thriving workforce of the future.
In celebration of Macao hosting the highly anticipated NBA China Games 2025, NBA Cares and Sands Cares launched the “NBA Cares x Sands Cares Community Impact Week”. The five-day initiative built on the excitement of the major international sports event to bring together diverse local communities in Macao. More than 2,200 volunteers and community members participated, including the Sands Cares Ambassadors. The Community Impact Week kicked off with the youth basketball exchange event at Lou Hau High School. NBA legend Mitch Richmond and NBA coaches led a youth basketball exchange where 200 students and teachers, together with 12 participants from the NBA Cares "Her Time to Play" initiative, hailing from rural areas of Guizhou and Inner Mongolia, gathered to learn, connect, and grow. On behalf of the NBA and Sands China, Richmond and Dr. Wilfred Wong donated basketballs and training equipment to the school, supporting the development of its basketball program.