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Sands China remains committed to supporting the Macao government’s responsible gaming measures and recognises the importance of responsible gaming in the Macao community.

Sands China launched a self-exclusion programme in 2004, and was a pioneer in Macao in establishing its comprehensive responsible gaming programme in 2007, with the goals of contributing to the continuous development of the Macao community, bearing corporate responsibility in addressing social issues, and developing an environment and a culture of responsible gaming in Macao.

The company also regularly offers responsible gaming training for team members, participates in academic research and social activities, and posts responsible gaming information throughout all its properties, in both patron and back-of-house areas. All team members receive mandatory responsible gaming training as part of their orientation programme upon joining the company. 

Since 2011, Sands China has conducted company-wide responsible gaming refresher training and held a Responsible Gaming Education Week, aiming to gauge team members’ awareness of responsible gaming and problem gambling. Since 2009, the company has been an annual participant in responsible gaming activities organised by the Macao SAR Social Welfare Bureau, the Gaming Inspection and Coordination Bureau (DICJ) and the University of Macau. 

In addition, Sands China has established long-term cooperation with local non-profit organisations and academic institutions to help minimise the social impact of problem gambling. Since 2006, the company has been retrieving funds from its unclaimed jackpots to contribute to various organisations as part of its ongoing support of responsible gaming initiatives in Macao. In 2015, the company donated to the Young Men's Christian Association of Macau, the Macau IEF Rehabilitation Centre for Problem Gamblers, and the Sheng Kung Hui Macau Social Service Coordination Office, to assist their efforts in providing counselling and support services for people needing help moderating their gaming habits, and their responsible gaming educational activities for youth.

Since 2013, Sands China has provided Responsible Gaming Ambassador Training to shift managers, security personnel and human resources trainers. The programme offers education on the behaviours of problem gamblers, how to provide appropriate information and assistance on responsible gaming, and the application procedures and particulars of the self-exclusion and third-party exclusion programmes. Training is led by Professor Bo Bernhard, the executive director of the International Gaming Institute of the University of Nevada, Las Vegas.