Hardship relief
Invest in solutions to create resiliency for people in need
From providing resources for disadvantaged people to critical relief in crisis situations, we are committed and collaborative partner in helping our region prepare for challenges and overcome adversity.
Sands China made a donation of US$37,500 to support the 55th Charity Bazaar and the 2024 Charity Run of Caritas Macau. Once again, our Sands Cares Ambassadors participated in these two events to help raising funds for the social enterprise, Caritas Macau’s AgEnrich Senior Service. It is the 21st year that the Company is donating and supporting Caritas Macau to aid local home-based elderly care and implement social services in the community. In addition, nearly 200 Sands Cares ambassadors participated in the Peng On Tung Tele-Assistance program, continuing a 15-year tradition of providing services to older community members during Chinese New Year.
COMMUNITY PARTNER ADVANCEMENT
Build the capacity of nonprofits to increase their impact
We are committed to helping the nonprofit and nongovernmental organizations that serve our community build their capabilities, infrastructure and services to increase impact. By leveraging our resources to help improve their outcomes, we work collaboratively to ensure our region maintains a strong social foundation.
One of our key initiatives in 2024 is the Entrepreneurship Recruitment Programme for Rua das Estalagens, which funds innovative ideas from Macao entrepreneurs interested in establishing businesses on the historic street. Combining Sands China’s priorities on local business development and community revitalization, the Rua das Estalagens programme aims to revive the street’s vibrancy by investing in local enterprises to launch businesses there. During the registration period, the Company provided various types of support to help applicants develop ideas and prepare business plans, including a briefing session about the program, a technical exchange seminar explaining the procedures of starting up different types of businesses, a Rua das Estalagens Open Day showcasing all the available shops for lease, and entrepreneurial training courses on writing business plans and enhancing pitching skills.
Culture and Heritage
Preserve our regions’ unique traditions and arts contributions and promote them on a global stage
Our resorts reside in a global tourism destination with rich cultural landscapes and unique heritage that defines the region. We are committed to preserving and advancing our local arts community, traditions and celebrations by investing in its success and bringing it to life on a global stage.
Supporting local traditions, celebrations and landmarks is also a primary focus for our Macao properties. We hosted Chinese and Lunar New Year celebrations. In 2024, Sands China held the Dragon Boat Benediction Ceremony at the Nam Van Lake Nautical Center, marking the start of the annual Macau International Dragon Boat Races. The ceremony featured the traditional eye-dotting ritual, symbolizing the awakening of the dragon boats’ spirits. Five teams from Sands China, comprising 72 athletes, competed in the races, including both Male and Female Standard and Small Dragon Boat Races.
Education
Advance learning and mentorship opportunities to remove barriers and build the workforce of the future
We are committed to advancing educational opportunities for all and helping underrepresented groups overcome barriers to build a thriving workforce of the future.
In support of China’s rural revitalization efforts, Sands China collaborated with China Civil Engineering Construction Company (Macau) Ltd. (CCECC) to fund construction of a new school in the Xiushui County, Jiangxi Province. The Aoyi Primary School provides a much-needed educational facility for local children replacing a campus that had limited space, insufficient number of functional classrooms and sports facilities that failed to meet standards. The project reflects Sands China’s commitment to enhancing educational infrastructure and fostering long-term economic and social development in the region.