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Sands China's Community Revitalization Programme 2.0 for Rua das Estalagens

To continuously support the Macao SAR government's policy of promoting community revitalization and economic diversification, Sands China proudly launches a Community Revitalization Programme 2.0 for Rua das Estalagens in 2026 - an advanced version that continues the initial programme momentum of the Entrepreneurship Recruitment Programme for Rua das Estalagens launched in 2024 that supported 7 local SMEs to start businesses on the street. This programme remains as part of the Sands Resorts Incubation Center of the company's F.I.T. local SME support programme.

Building upon the initial results of the first Entrepreneurship Recruitment Programme, this edition of the programme will apply the same format to recruit more local entrepreneurs to submit business plans for starting enterprises on the street. In addition, a brand-new Shop Rebranding Programme is being introduced to empower existing shops to elevate their brand appeal and operating vitality - further deepening the effectiveness of the revitalization. The application period for both programmes is from April 29 to June 30, 2026.


Cover Image

Programme Structure

Organizer:
Organizer: Sands China Ltd.

Co-Organizer:
Macao Chamber of Commerce

Patronage:
Secretary for Economy and Finance of the Macao SAR

Supporting Entities:
Economic and Technological Development Bureau of the Macao SAR
Macao Government Tourism Office of the Macao SAR
Commerce and Investment Promotion Institute of the Macao SAR
Cultural Affairs Bureau of the Macao SAR
Municipal Affairs Bureau of the Macao SAR
General Union of Neighbourhood Associations of Macau
Macau Artist Society
Companhia de Electricidade de Macau - CEM, S.A.
Macao Water Supply Company Limited
BOC Macau
ICBC (Macau)
Banco Nacional Ultramarino S.A.

Application Guidelines

Entrepreneurship Recruitment Programme for Rua das Estalagens

  1.  Macao permanent residents aged 21 or above are eligible for participation as an individual, team or Macao local SME.
  2.  Applicants need to commit to a self-invested initial operating capital no less than MOP 300,000 and provide relevant bank documentation as proof upon selection.
  3.  Selected applications can receive subsidies of one to two times the amount of the self-invested capital, capped at MOP 1 million per applicant.
  4.  The judging panel will assess the subsidy amount based on a comprehensive evaluation of factors, such as the creativity and market potential of the submitted proposal, the experience of the operating team, and the reasonableness of the financial plan.
  5.  All results are subject to the opinions of the judging panel as the final decision. In case of any disputes, Sands China reserves the right to make the final decision.
  6.  The subsidies will be disbursed in four phases. Please refer to the programme rules and regulations for details. The disbursement dates will depend on the actual progress of the selected applicants in signing contracts with the organizer and implementing their startups.
  7.  Applicants must complete and submit all required documents, including a full business plan, and submit them to erp.enquiry2026@gmail.com.
  8.  Registration is open now and closes at 17:00 on June 30, 2026.

Download Application Documents

PROGRAMME RULES AND REGULATIONS

APPLICATION FORM

FINANCIAL FORECASTING FORM

INFO KIT



Shop Rebranding Programme for Rua das Estalagens

  1.  This programme is limited to businesses currently operating on Rua das Estalagens. Applicants must be Macao permanent residents aged 21 or above.
  2.  Applicants need to commit a self-invested capital no less than MOP 50,000 and provide relevant bank documentation as proof upon selection.
  3.  Selected applications can receive subsidies of one to three times the amount of the self-invested capital capped at MOP 500,000 per applicant.
  4.  The judging panel will comprehensively consider factors such as the proposal's rationality, creativity, and compatibility with neighbourhood revitalization to determine the final subsidy amount.
  5.  All results are subject to the opinions of the judging panel as the final decision. In case of any disputes, Sands China reserves the right to make the final decision.
  6.  The subsidies will be disbursed in three phases. Applicants must operate their shops for at least 12 months after the completion of rebranding to receive the final disbursement. Please refer to the programme rules and regulations for details. The disbursement dates will depend on the actual progress of the selected applicants in signing contracts with the organizer and implementing their rebranding campaigns.
  7.  Applicants must complete and submit all required documents, including a rebranding plan, and submit them to erp.enquiry2026@gmail.com.
  8.  Registration is open now and closes at 17:00 on June 30, 2026.

Download Application Documents

PROGRAMME RULES AND REGULATIONS

APPLICATION FORM

INFO KIT


Event Schedule

Date Events Venue
April 29 Registration opens for the two programmes
May 8
15:00		 Briefing Session* 4/F Greenwich Ballroom,
The Londoner Macao
May 14
14:00-16:00
 SME Training Course 1* -
Macao SMEs: From Transformation of Traditions to Startup Innovation
Speaker: Prof. Matthew Ting Chi Liu		 4/F Greenwich Ballroom,
The Londoner Macao
May 14
16:30-18:30		 SME Training Course 2* -
Effective Business Plan and Marketing Strategy
Speaker: Fu Tang Long		 4/F Greenwich Ballroom,
The Londoner Macao
May 15-17 & June 12-14
12:00-18:00		 Rua das Estalagens Open Day Rua das Estalagens
June 30
17:00		 Registration Closes
July - Sept Judging and Results Announcement

*Limited seats for selected events. Please register in advance via the following link:
https://tinyurl.com/RuadasEstalagens2026

For Details and Enquiries


Highlights of the Entrepreneurship Recruitment Programme for Rua das Estalagens